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Corporate vision
To become one of the leading companies in China’s marine leisure fishery industry.
SOTO CHINA / COMPANY PROFILE
About SOTO CHINA
Established in 2012, SOTO CHINA specialises in marine aquascape and the artificial breeding of marine species.
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SOTO CHINA / COMPANY PROFILE
Company profile
Established in 2012, SOTO CHINA has more than ten years of experience in marine aquascape and the artificial breeding of marine species. We provide R&D, design, sales, installation, commissioning, evaluation and consulting services for marine modern leisure fishery germplasm, artificial breeding, ecological restoration and ecological aquariums.
Whether in a home or a commercial space, whether in open water or artificial environments, we provide professional overall solutions for marine ecological landscape and artificial breeding at any time and anywhere. With cutting-edge information thinking and solid experience, SOTO CHINA accurately grasps the unique needs of every client and creates unlimited creativity within a limited space.
- Founded in 2012, focused on marine aquascape and artificial breeding
- National A-level quarantine station for imported aquatic animals
- Supply chain across 32 countries for livestock and equipment
SOTO CHINA / COMPANY STRUCTURE
Structure & global sourcing
SOTO CHINA follows a philosophy of honest operation, superior technology, industry leadership and a conscience-driven business. We provide complete solutions for modern leisure fisheries and supply large engineering aquariums, home aquarium sets, display aquariums for business clubs and commercial venues, marine equipment, consumables and artificially bred livestock.
The company comprises a technical support department, an import & export business department (national A-level quarantine station), the Xi’an Zhuque flower market flagship store, the SOTO COFFEE marine experience café at Huzhu Road Interchange and an e-commerce department. Headquartered in Xi’an, we serve clients nationwide.
With strong import and export capability, SOTO CHINA provides entry quarantine services for the aquarium trade and peer-to-peer procurement communication for global collaborative sourcing.
SOTO CHINA / CORPORATE CULTURE
Corporate culture
The values and principles behind everything we do.
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Corporate philosophy
Virtue, innovation, self-reliance, long-term vision.
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Management philosophy
Rules first; clear roles; collaboration; clear rights and responsibilities.
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Business philosophy
Honest operation, superior technology, industry leadership, a conscience-driven business.
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People philosophy
We value character, ability and responsibility above diplomas, seniority or background.
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Corporate values
Employees first, customers second, shareholders third.
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Corporate mission
Promote the protection of marine species through artificial breeding; protect before we use; drive innovation in marine breeding technology.
SOTO CHINA / COMPANY ENVIRONMENT
Our facilities
From the aquatic animal quarantine and breeding facility to our offices, store and café.
SOTO CHINA / COMPANY QUALIFICATION
Licences & honours
SOTO CHINA / TEAM
Our team
SOTO CHINA has one of the largest and most professional technical service teams in China. Our experienced staff provide pre-sales and after-sales consultation for marine products and full technical support, making marine keeping easier and more enjoyable.
Core team
刘佳男 Carson.Lau
Chairman & CEO
One of the founders of SOTO CHINA, PADI dive master and master's degree holder, with more than 12 years of experience in artificial breeding of marine aquascape species. He has taken part in coral breeding and reef restoration programmes in many countries, focusing on land-based coral breeding and coral conservation in artificial environments, and has surveyed reef conditions worldwide. He has extensive experience in the legal international coral trade.
尹博辉 YinBoHui
Technical expert
A comprehensive expert in the marine aquascape industry. Proficient in full-cycle management of high-end home and commercial aquarium projects, and in the cultivation and disease control of demanding LPS/SPS corals. He combines artistic aquascaping with systematic scientific thinking and has deep practical expertise in water-quality control and micro-ecological balance.
范明星 FanMingxing
Technical lead
After years in the marine aquascape industry he has become a rare full-chain expert, building a systematic technical system covering design, construction, cultivation and maintenance. He has an exceptionally high level in artificial breeding and near-encyclopaedic command of the life cycles and ecological needs of marine species, and is highly capable in complex environment control, water balance and ecosystem construction.
SOTO CHINA has built an overseas front-end supply team supporting the whole business. Experienced coral breeders, trained from large fishing communities, keep our operations running. We have established breeding bases for marine fish and other marine species in 13 countries, supporting our research and giving us recognised competitiveness through global supply chain integration.
SOTO CHINA / TEAM IN ACTION
Team in action
Core members, operations team and overseas team.
SOTO CHINA
Bring the ocean into your life with SOTO CHINA
From consulting and design to construction and long-term care, we are ready to hear your ideas.
